Website Promotion

What my clients say...

  • "Tim recently designed a website for my short film -- he did a wonderful job, and was very easy to work with (via email) throughout. I'm very glad to have found him."
    - Warren Shaw, Salvatore, The Movie
     
 
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Benefits of a Well-Planned Website Promotion strategy

  • Attract

    *Organic Search Engine Optimization - Organic SEO involves site re-structuring and re-programming to make the site search engine friendly. Standard organic optimization is a low-cost way to generate extremely qualified web traffic.

    Pay-per-Click Online Marketing - Pay-per-Click marketing is a paid, performance-based search engine optimization method that places your website among the top search results on major search engines. I have experience facilitating and implementing effective and cost-efficient online marketing campaigns.
  
 

  • Retain

    Retention involves transitioning your qualified traffic into an engaged, active visitor. I use a few methods to help my clients retain visitors and pull them toward conversion:

    Website Tone & Manner - An engaging website design helps to emotionally involve the visitor in site content. Site aesthetics have a powerful effect on a visitor's attitude towards your website's product and service offerings, and their likelihood to continue to navigate through your site.

    Navigation - A user-centric, clean navigation system gives your visitors the road map they need to reach an end objective. Online customer segmentation is a critical factor in retaining web traffic and delivering the right message, at the right time. I work with your marketing team to define key audience segments and determine how to effectively reach them online. The goal is to build a 1:1 relationship between a visitor and your site's message.

    Content Packaging & Presentation - The organization of your website's content must reflect the needs of visitors in order to attract the desired navigation actions. Website content packaging is a mixture of text, images, and web applications that enhances usability and keeps traffic flowing smoothly around the site.

  • Convert

    Converting qualified traffic into business leads involves fine-tuning website information architecture based on detailed visitor behavior analysis. The conversion stage’s effectiveness lies in a marketer’s ability to integrate a wide range of persuasive tactics. One of the ways I fine-tune conversion rates after implementation is to perform:

    * Visitor Behavior Analysis – I utilize industry-leading web analytics tools to discover weaknesses in individual page conversion and correct them accordingly. By eliminating visitor abandonment points, I are able to keep your visitors interacting with your site longer, and make their interactions targeted and linear. Conversion is a result of a user-centric navigation system that seamlessly pulls users from an entry page right through the site towards a final objective.

  

I have over 7 years of Internet Marketing experience!
  • In today’s competitive marketplace, you need to be able to track your use of money in order to justify spending. However, many of the standard advertising and marketing practices don’t provide accurate methods to measure effectiveness. And as the effectiveness of Internet marketing soars, it is becoming an increasingly important aspect if you want your website to have a viable presence on the Internet.   You can generate leads, increase customer response, and boost brand awareness with Internet marketing tools such as:  

    * Website Analytics (i.e. Google Analytics)
    * Targeted Email marketing
    * Paid Search Engine advertising
    * Search Engine Optimization
    * Other online venues, such as Video Social Networks

    Benefits of a well-planned website marketing strategy
    Internet marketing is an extremely valuable, measurable marketing tool. With an efficient website promotion strategy you can drive exceptionally targeted traffic, convert click throughs to customers, easily track results, and run short-term campaigns for a fraction of the cost of traditional marketing campaigns. When marketing your website, I gurantee a measurable retun on your investment. My success with Internet marketing can be attributed to the fact that I explore every avenue and ask questions like:  

    * What search engine keywords will produce the best click rate and the best conversion rates?
    * Will an emotional appeal or special offer be more effective in driving up click through rates?
    * What type of email marketing campaign will be more efficient for increasing customer retention?

    Contact me for a free Internet marketing and website promotion quote!