- SEO, or Search Engine Optimization, refers to the fine tuning process of all elements (visible and invisible) on any given web page. The goal of Search Engine Optimization is to create fresh, readable content, such as articles, that search engines find valuable and ultimately grant the best possible rank. SEO should be part of your website marketing strategy, as it will help build brand awareness, provide great content that will keep visitors coming back, and ultimately sell your product or service.
Search Engine Optimization is a complex, intricate, research oriented, and time consuming process that requires patience. Search Engines may crawl your website daily, but can take up to weeks (and even months) for changes to reflect in the SERPs. The idea is to constantly add new content that is relevant to your product or service while the older pages get indexed. You should plan to update your website at least once a week if you want to make progress. Obviously, there is much more to Search Engine Optimization than content, but as they say, "content is king".
Every website is unique, so I tailor my Search Engine Optimization to meet your product or service. I prefer to avoid auto-submission of your website to search engines and directories, hidden links, link farm pages, doorway pages, because these unethical techniques are grounds for suspension from search engine rankings altogether. Instead, I follow search engine guidelines when crafting your content, finding other websites who will link to you (both paid/free), and upon submission.